If you work in / for a business or own a business, you should be regularly looking for the latest industry specific ideas, but also general business information, theories, business practices, etc. Why? I don't think I can answer that any better than Seth Godin. He is an internationally known author, marketer and blogger. Here's what Seth recently wrote in his blog:
"If you went to a doctor who told you that she hadn't read a scholarly article or taken any training since med school, would you stick around? What about a lawyer who doesn't read law journals or a dentist who never bothered to read up on the newest case studies?
Never mind the professions. What about the machine shop down the street? Think the $18 an hour machine operator is supposed to read the manual that came with the new machine? Who cares if he doesn't like to read?
Why does our bizarre national fear of reading have anything to do with this? We read stuff all the time (email, stop signs, the comics) but for some reason, people think it's fine to draw the line at books. (Typical annual per capita purchase rate for hardcover books in the US: one)."
So, how many business books are you reading each year? How are you keeping up with the latest trends, ideas or strategies? If you want to stay informed, on the cutting edge and aware of the latest business ideas, join our Networking Girls Business Book Club. Each month, we'll be reading a new book that will provide the business savvy and tactics you need to be more knowledgeable and successful. Impress your boss, co-workers, employees or yourself with new found business acumen. Our July selection is, Doing Business by the Good Book , by David Steward. Pick up a copy and join us for a lively online or offline discussion http://atlantanetworkinggirls.ning.com/group/networkinggirlsbusinessbookclub . It's an opportunity to learn, share and exchange business knowledge.
What are you waiting for? Time to start reading?
Kennette Reed
http://www.retentionexpert.com
No comments:
Post a Comment